Guanfang Chen

OsteoLink

3D/Concept Video/Visual/Printing

01/06/2024

Video Screenshot / 视频静帧

Video StoryBoard and Scenario Design Drafts / 视频脚本和场景设计草稿

Video for OsteoLink / 作品视频 (Youtube)

Product Drafts / 产品设计草图

Product Rendering & X-Ray Design / 产品渲染图与X光片设计

Poster Design / 海报设计

Publication Structure and Concept / 书籍设计框架与概念内容

Publication / 书籍设计

Folder Design / 折页设计

Digital Media Extension for Project Design / 项目设计的数字媒介扩展

The core concept of this project revolves around the concern that the prevalent human behavior of excessive electronic device usage could lead to significant skeletal deformities in the future. This project explores the complex relationship between such modern lifestyles and skeletal changes, incorporating the theories of "Epigenetics" and "Phenotypic Plasticity". These theories suggest that environmental factors and sustained poor posture can affect gene expression through epigenetic mechanisms, leading to permanent changes in bones and muscles. Additionally, the project envisions a futuristic company, OsteoLink, as a savior that offers expensive bone-correcting wearable devices, while critiquing the unethical practices of contemporary tech companies regarding user data exploitation.

* Product & Visual Design
* 3D Scene & Video
* Publication/Folder/Poster

# Dimensions
* Publication 152mm x 208mm / page
* Poster 420mm x 1050mm
* Folder 210mm x 297mm

Future Hands - 未来之手

Printing/Art Installation/Video

01/03/2023

A reflection on the impact of increasingly frequent use of electronics on the human body form.

The project hypothesizes a future model of the human hand by analyzing human behavior, the interaction between the human hand and the mobile phone. Through the analysis of changes and forms of bones, people's persistent dependence on technology products and possible effects on themselves can be reflected.

* Art Installation
* Video Design
* Scroll Printing/Poster/Diagram

# Dimensions
* Scroll 210mm x 4430mm
* Poster 2100mm x 1000mm
* Diagram 280mm x 380mm

Video Link
http://youtu.be/vI6_yn1fZ7A

Memory Encoding - 记忆编码

Prints/Publication/Programmatic Interaction Design

15/10/2023

We have been thinking more about our dependence on electronic devices in today's age. Humans have developed a symbiotic relationship with electronic devices and we rely on these devices to help us remember things, such as taking photos with our mobile phones, which we can retrieve at any time in the future. This affects our narrative of our own history to some extent, as we no longer need to remember so many details and information, only where to find them. Without electronic devices, our memories may also be in an 'offline' state, more like a visual experiment in memory binarisation. In this project we have referred to a very wide range of literature, materials and produced a variety of design extensions and practical tests in different directions, and this portfolio will give you an overview of the different design explorations we have undertaken with digital hoarding and the final practical outputs.

* Prints: Poster/Sticker/Receipt/Monument
* Newspaper
* Publication
* Fonts
* Interactiver Video
* Questionaire

# Dimensions
* Publication 80mm x 105mm / page
* Newspaper 780mm x 540mm
* Poster 297mm x 220mm
* Monument 145mm x 280mm
* Sticker 30mm x 30mm
* Receipt 30mm width x Length Customisation
* Questionaire 297mm x 210mm

cBeautiful Rats Life - 美丽鼠生

3D/Game Demo/Publication

10/05/2023

3D模型和游戏机制设计/3D Modelling and Game Mechanics Design

视频设计/Video Design

出版物设计/Publication Design

海报设计/Poster Design

项目拍摄/Photography of Project

What is the real meaning of life?

The project analyses the similarities in behavioural and psychological changes between the Beautiful Mouse and the Struggling People during their struggles to reflect whether the meaning of life is pursuit of a material life or happiness & stability.

* Game Demo
* Publication Design
* Poster Design

# Dimensions
* Publication 126mm x 200mm / page
* Poster 297mm x 420mm

Video Link
http://youtu.be/klFvMdJM6Qg

Conversation

Publication

01/04/2024

_{The publication takes a look at the social phenomenon of the gradual rejuvenation of Alzheimer's disease and explains the changes in the lives, symptoms, psychology and physicality of people with Alzheimer's disease. It also provides the public with ways to care for the Alzheimer's community and calls on the public to care for and understand them.}

* Publication

# Dimensions
* Publication 256mm x 114mm / page

Framed in the Landscape

Publication/Culture

01/02/2024

_{A publication on Chinese garden windowscapes, describing how they have developed from ancient times to the present day. The design is based on the traditional Chinese colour, vermilion, with a gradient of yellow and red to obtain a more layered effect in the visual aspect. The publication consists of illustrations, typography and graphic layout.}

* Publication

# Dimensions
* Publication 190mm x 280mm / page

The Disappearing Chinese Color

Publication/Poster

01/03/2024

海报设计/Poster Design

In this age of digitisation and globalisation, we often hear about the gradual disappearance of cultural traditions. The Disappearing Chinese Colour explores just such a hidden and precious tradition - the aesthetics of Chinese colour. This culture is not only embodied in paintings, costumes and architecture, but is also deeply integrated into all aspects of traditional Chinese beauty. However, with the change of time and the intermingling of cultures, many traditional Chinese colours have gradually disappeared from people's view and seem to be left only as a historical memory. The aim of this book is to re-explore these disappearing Chinese colours and bring them back to us through a visual approach. Through an in-depth study of traditional aesthetics of colour, combined with creative design techniques, I will present readers with an inspiring and artistic book in which they can appreciate the unique charm of traditional Chinese colours and the deep cultural connotations behind these colours.

* Publication
* Poster

# Dimensions
* Publication 220mm x 310mm
* Poster 297mm x 420mm

Her Body Is Not Under Her Control

Publication

20/05/2023

This publication explores the behavioural rights of women in China who are unable to participate in certain sports and activities due to gender issues. In the public perception environment, women tend to be delicate, and it is difficult for them to be able to play outdoor sports in the sunshine like boys, because the public thinks it is strange for women to do that kind of thing.

The limbs and faculties are cramped with worse than Chinese bands，and the sedentary life which they are condenned to live, whilst boysfrolic in the open air, weakens the muscles.. artificial notions of beauty，and false descriptions of sensibility have been early entangled with hermotives ofaction.The limbs and faculties are cramped with worse than Chinese bands，and the sedentary life which they are condenned to live, whilst boysfrolic in the open air, weakens the muscles.. artificial notions of beauty，and false descriptions of sensibility have been early entangled with hermotives ofaction.

* Publication

# Dimensions
* Publication 120mm x 2150mm / page

Video Link:
https://youtu.be/jVheG0OuAG0

The Marginalization of the Blind

Art Book/Publication/Web UI

01/05/2023

This project is a series of works for the marginalised blind community to analyse and publicise the current situation of the community. I was inspired by the background that there are fewer and fewer blind people in China, but their numbers are increasing. This is a very serious social problem. It is difficult for us to help them, and they feel more and more powerless. This society has lost hope. I want to help this group in some way.

I want to devise some solutions to make people aware of this invisible group. Why are there fewer and fewer blind people, and how can we help them starting with employment? Integrating them into society is essential to solve these problems.

Interestingly, I designed a special media publication for the blind community, which is becoming increasingly marginalised in society. It was inspired by the fact that blind people experience the world through hearing, while normal people experience the world through seeing. Blind people can read the publication by stretching the notes on the tape, or they can put on headphones and listen to what the blind person has to say to help them identify the content of the publication. Combining the two results in the form of this publication.

* Art Book Design
* Publication
* Web UI Design

# Dimensions
* Art Book
Small Card 97mm x 44mm & Large Card 102mm x 86mm
* Publication 140mm x 210mm / page

Dirty Air Travel Manual - 污气出行指南

Publication

10/04/2022

Airborne pollutants are harmful to the human body in many ways, mainly in the form of respiratory illnesses and physiological dysfunctions, as well as illnesses due to irritation of mucosal tissues such as the eyes and nose. Therefore, the publication is designed to focus on the gradual decline of the earth's air quality as industry develops and traffic increases. The location focuses on the industrially developed and densely populated areas of China. By making a side-by-side comparison of air pollution levels in different places, it gives a clearer picture of the level of air quality in people's cities, in the country or in a particular province. Such poor air quality seriously affects people's lives. This booklet will introduce some of the issues of how air pollution affects people's lives and provide guidelines for travelling and living.

* Publication

# Dimensions
* Publication 220mm x 310mm / page

©GUANFANG

Designer\Art Creator

Phone: +86 156 8037 3903 / email: chenguanfang0721@163.com