“Design is not just what it looks like and feels like. Design is how it works.”
My name is Chen Guanfang, I am a graphic designer and creative worker from China. Adept at using visual and graphic language to narrate each design project, allowing the design to tell a story and maximise its value. I graduated from the University of Southampton with a Bachelor's degree in Graphic Design and a postgraduate degree in Visual Communication from the Royal College of Art. Specialising in commercial design work and conceptual artwork, I have relevant work and project experience.
我叫陈冠芳，是一名来自中国的平面设计师和创意工作者。善于利用视觉、图形语言来叙述每一个设计项目，让设计讲故事，发挥最大价值。本科于南安普顿大学攻读平面设计学士学位，并在皇家艺术学院获得视觉传达研究生学位。擅长商业设计工作和概念艺术作品，拥有相关工作和项目经验。
Contacts/联系方式
Phone Number / Whatsapp
+86 156 8037 3903
guanfang0721
chenguanfang0721@163.com
gc1c19@soton.ac.uk
@guanfang0721
Cooperative Partner/合作伙伴
* Graphic / Visual 平面 / 视觉
* Branding Design 品牌全案
* UED Design 交互界面
* Motion Design 动态设计
* 3D Design 三维设计
* Design Consultation 设计咨询
Softwares/软件技能
Adobe Creative Suit
PhotoShop/Illustrator/Indesign (Visual)
Lightroom (Photography)XD/Sketch/Figma (User Interface)After Effects/Premiere Pro (Motion/Video Cut)
3D Software
Cinema 4D/Blender/Substance Series
(3D Design)
Experience/经验
01/04/2022
Visual Designer/视觉设计师
Shandong Era Culture Technology Co./山东纪元文化科技有限公司
负责NFR艺术品平台的LOGO设计以及平台艺术品宣传物料设计。运营平台公众号进行宣传，与乙方公司进行网站、App的UI界面设计和对接工作。
Responsible for the LOGO design of NFR artwork platform and the design of artwork promotional materials for the platform. Operate the platform public number for publicity, and carry out the UI interface design and docking work of the platform website and App with Party B company.
09/10/2024
UI Designer/界面与交互体验设计师
Dreame Technology Co./追觅科技有限公司
独立负责吸尘器、扫地机、空气净化器等多个产品的界面与交互体验设计，主要分为硬件屏幕与软件app端，其中包括量产项目与战略预研项目。此外也作为小米合作伙伴，参与米家清洁产品的外部合作项目。
Independently responsible for the interface and interactive experience design of vacuum cleaners, vacuum cleaners, air purifiers and other products, mainly divided into hardware screen and software app side, including mass production projects and strategic pre-research projects. In addition, as a partner of MI, I participated in the external cooperation project of MI Home cleaning products.
01/06/2024
Founder/创始人
Hoooper Pets/霍普实业有限公司
负责Hoooper Pets品牌视觉识别系统的构建，包括但不限于Logo设计、色彩方案、字体选择及应用规范。
设计并完善全套品牌物料，确保品牌形象统一性与专业性。并结合互联网运营需求，设计线上宣传图、广告横幅及社交媒体视觉内容，提升品牌在线可见度与用户互动。参与产品拍摄及后期处理工作，确保产品图片符合品牌视觉标准，增强市场竞争力。定期与市场营销团队协作，根据市场反馈及品牌发展策略调整设计方案。
Be responsible for the construction of the visual identity system of the Hoooper Pets brand, including but not limited to logo design, color scheme, font selection and application specifications. Design and improve a full set of brand materials to ensure the uniformity and professionalism of the brand image. Combined with the needs of internet operation, design online promotional pictures, advertising banners and social media visual content to enhance the brand's online visibility and user interaction. Participate in product shooting and post-processing work to ensure that product pictures meet the brand's visual standards and enhance market competitiveness. Collaborate with the marketing team regularly and adjust the design plan according to market feedback and brand development strategies.
Language/语言
Mandarin & English
普通话(精通) & 英文 (熟练/工作）
Education/教育经历
01/09/2019
Graphic Design/平面设计 - Bachelor's Degree/本科学位
University of Southampton/南安普敦大学
Dalian Polytechnic University/大连工业大学
15/09/2023
Visual Communication/视觉传达设计 - Master Degree/硕士学位
Royal College of Arts/皇家艺术学院